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Increase Profits by Making Sales and Marketing a TEAM Sport
In this current economic downturn traditional sales and marketing band-aids are not working very well. To increase profits and sales companies find that they must connect three "dots." For most companies, the best way to connect the dots is by making sales and marketing a TEAM sport.
/Accounting PR News/ - SCOTTSDALE, AZ, July 27, 2008 - When economic times get tough companies turn to their sales and marketing people to increase profits and keep sales growing. During most of the past century those folks have been up to the task. But, today, something fundamental has changed. Sales and marketing band-aids are failing to do what needs to be done.
The problem, according to Dr. Bob Roth, founder of Scottsdale-based BPI for Sales(TM) is that "Today's Internet-wired consumers want what they want. Companies that fall short of giving them what they want are punished. And in this economic downturn many companies are being punished severely."
According to Dr. Roth, companies that hope to consistently increase profits by giving their customers what they want need to connect three "dots." The traditional sales and marketing functions are only one of those three dots (and that is why traditional sales and marketing band-aids are failing).
The sales and marketing dot can only Promise customers what they want. That promise has no value (in fact it may have a negative value) if a second dot does not Produce what customers want. And, even when the first two dots promise and produce what customers want . . . profits and sales will not increase until a third dot Delivers what they want to them.
"Throughout the 20th Century the dots that Promise, Produce and Deliver what customers want have been disconnected" comments Roth. "Now, with financial pressures mounting, companies need to get them connected. One very good way to do that is through the work of a cross-functional sales and marketing team."
To help companies connect their dots Dr. Roth developed the BPI for Sales method of "Six Sigma - ish" coaching for cross-functional sales and marketing teams. He has also launched a new company, BPI for Sales ( www.BPIforSales.com), to provide those services.
To contact us please call 480.287.6009 or email DrBob@BPIforSales.com
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Press Release Contact Information:
Dr. Bob Roth
BPI for Sales
CEO & President
32890 N. 71st Street
Scottsdale, AZ
United States 85266
Voice: 480.287.6009
Website: Visit Our Website |
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